| Ethical Fashion |
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| Written by Editor | |||||
| Monday, 12 November 2007 | |||||
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Did you know that the cloths you wear may have been transported through five or more countries by sea and air, that the materials used could be oil based and never rot away, if they are made from cotton the chemicals and fertilizers used may be polluting the earth? Did you know that in Britain we throw away over one million tonnes of textiles each year. That 40 million people work in the textile industry world wide, they are mainly women and earn less than 0.5% of the value of the cloths you buy in the high street? That these textile workers suffer abuse, harassment and work hours that we in the west have not seen since the 1930s; many of them may be children. In India, a country climbing the technology wave still has over 12 million people making cloth on handlooms, that three out of four looms are no longer working and the people sliding into further poverty and debt. We have gone through Fair Trade with our food and understand that the people at the start of our food chain should share in the wealth of the West and should be paid a fair price for their produce and a living wage. Fair Trade has now moved into the fashion industry and we now have Ethical Fashion were a number of retailers and manufacturers make sure that the fabrics used are reusable and that no chemicals have been used to promote growth or during the manufacturing process and that a fair price has been paid. There are a number of businesses in the Fair Trade Fashion business and we have looked at Adili, that in Swahili means Ethical. I am not sure why Swahili is so important to the world of being ethical, it would suggest that we in the west are not very ethical, something I find hard to swallow when we look at the ethics of Africa. Adili is not the only company that has used a Swahili word to convey an ethical stance. It would be nice to see a British business use a British word to show that we do care -- hang on, this is not new, the recently departed Anita Roddick fought a long battle to bring to the attention of the west the suffering in Africa and the south. You imagine as soon as the word Ethical and Fashion are mentioned together that they really do not go together. You have vision of the late 1960s and 1970s with Mother Earth strolling through the high street with her dowdy dress hanging uneven at the ankles. A knitted coat that fits where it touches, a hem that has stretched in several directions where the naturally born children have been hanging on and the pockets appear to have been used to carry home the potatoes. Ethical fashion these days seems to mean ethical and sexy, ethical women can now have a figure that suggest she is a woman and not a farm labourer. The autumn collection from Adili is colourful, fashionable and sexy. The fabrics look fantastic, as do many of the designs. It is not all for women, there is a good selection of men’s and children’s clothes as well as household fabrics and though there may be the odd garment that would not look out of place in Country Life, there are dozens of gorgeous designs for the young and youthful. You know when you are buying from Adili you are also helping the world and others less fortunate. You can click on the links above the images and you will be taken to the Adili website where you can see all their fashions for men, women and children.
Powered by !JoomlaComment 3.12 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved. |
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| Last Updated ( Tuesday, 13 November 2007 ) | |||||
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